About

Working across categories, formats, and scales.

I am a Senior Design Director who has built creative for more than sixty brands, spanning luxury, consumer packaged goods, quick service restaurants, pharmaceutical, hospitality, government, retail, and finance.

Working across categories has taught me what carries over: how to read a brief quickly, find the idea, and build work that holds up from strategy through execution.

My work spans branding, advertising, digital, CTV, video, augmented reality, experiential, events, marketing materials, and everything in between. Some projects are identity systems running across an entire program. Others are single units that have to earn one second of attention.

Today, I lead creative teams, set the standard, keep the work grounded in strategy, and develop designers into stronger creative leaders.